T.O.M.T.. (The Other Man’s Treasures) Branding
T.O.M.T. (the other man’s treasures) stemmed from a childhood of constantly building and making. That hands-on engagement with materials only grew when I moved to New York City. Like so many other creative people, I dragged home great finds from the trash to uniquely design my living spaces. Everyone did it, but I may have taken it a step further by transforming vacuum cleaners, crutches, piano harps, mannequins, doors and tires! These weird expressions gave me quite a bit of attention and love. The world wrote about me so much, I was honestly always surprised by the reaction.
The market that I had hoped would rise up to meet my creative manifestations and the excited press, well… it did, sort of. Though interest continued to grow, it was not in markets I hoped, but rather mostly DIYers – a truly enthusiastic engaged group but not one that makes for a financially fruitful engagement.
Realizing this led me beyond just simply building found object creations but to bring in my media work and develop a TV pitch to respond to the DIY interest.
You can find the evolution of that pursuit here at REFITTING THE PLANET & REFIT OR DIE.
There is plenty of work here, but for a full dedicated site click here
rat@refitordie.com | 646-772-6697