DUMBO Arts Center (DAC) Branding
As with so many of the things I got involved with in my life, The DUMBO Arts Center was a wild learning experience and was deeply influential in my overall life ideologies.
This was the first opportunity where I dove deep into collaborative projects and community, which was the biggest reason for my passion for the center. Initially, we began with a single huge open studio arts event. After completing what was to be a single event, we knew it needed to be ongoing. We started discussing the ongoing permanent center and launched it within months.
I was the Brand Creative Director, Co-Founder, Vice President, and Director of the Applied Arts at the center. As Brand Creative Director, I developed their visual identity. Using the architectural look of the neighborhood to create the logo, I then added as many industrialized elements and mechanical processes as possible to keep all our promotional material strong and feeling very much like the raw industrial neighborhood it was at the time.
the first opening invitation was printed on metal.
rat@refitordie.com | 646-772-6697